TORONTO, ON - December 09, 2014 /CNW/ - Scotiabank was recognized on December 5th at the 2014 Canadian Marketing Association (CMA) Awards Gala, winning several awards for its Summer of SCENE campaign as well as an award for the Scotiabank NHL Debit/Credit Cards campaign "Mascots."

"It's an honour to be recognized this year for our Summer of SCENE and 'Mascots' campaigns," said Clinton Braganza, Senior Vice President of Canadian Marketing for Scotiabank. "With our outdoor Summer of SCENE free movie series, we were able to offer a fantastic experience to audiences across the country. I want to thank our team and our partners for all their great work reaching out to Canadians about this campaign."

Scotiabank won the following awards with creative partner Bensimon Byrne:

• Silver, Community Engagement, Financial - Scotiabank Summer of Scene
• Silver, Digital, Financial - Scotiabank Summer of Scene
• Silver, Experiential and Innovative Media, Financial - Scotiabank Summer of Scene
• Silver, Promo and Shopper Marketing, Financial - Scotiabank Summer of Scene
• Silver, Promo and Shopper Marketing, Retail - Scotiabank Summer of Scene
• Bronze, Community Engagement, Financial - Scotiabank NHL Credit/Debit Card "Mascots"

The Summer of SCENE campaign involved real-life movie goers experiencing the "feeling of free" in a range of TV, digital, print and in-theatre advertising aimed at Canadian movie lovers. In addition, Scotiabank offered Canadians pop-up movie events in unique locations across the country, promoting the events largely through social media.

For the first time in NHL history, six team mascots were brought together in an integrated multimedia campaign anchored by a series of eight social videos (and associated social media engagement/promotion), a Facebook fan chat, and an exclusive season opener event for customers, media and sports influencers. 

About Scotiabank 
Scotiabank is a leading financial services provider in over 55 countries and Canada's most international bank. Through our team of more than 86,000 employees, Scotiabank and its affiliates offer a broad range of products and services, including personal and commercial banking, wealth management, corporate and investment banking to over 21 million customers. With assets of $806 billion (as at October 31, 2014), Scotiabank trades on the Toronto (TSX: BNS) and New York (NYSE: BNS) Exchanges. Scotiabank distributes the Bank's media releases using CNW. For more information please visit www.scotiabank.com.