On Your Mark, Get Set, Fundraise for the 2015 Scotiabank Toronto Waterfront Marathon Charity Challenge

Runners Set to Raise Millions for 173 Local Charities This Fall

 

TORONTO, ON - July 07, 2015 /CNW/ - Over 27,000 runners will hit the streets of Toronto on October 18 for the 26thannual Scotiabank Toronto Waterfront Marathon (STWM), Half-marathon & 5k. Many will be raising funds for 173 mostly local Official Charities in the 2015 Scotiabank Charity Challenge, including three featured charities:

  • Autism Ontario
  • Ontario Shores Foundation for Mental Health
  • Romero House

The Leukemia & Lymphoma Society will be the National Charity Partner.

For a complete list of 2015 charities participating in the Scotiabank Charity Challenge, please visit the Scotiabank Toronto Waterfront Marathon website.

Since the introduction of the Scotiabank Charity Challenge to Canada in the 2003 Toronto Waterfront event, the fundraising initiative has raised almost $25 million for hundreds of charities in the Toronto area. The participating charities keep 100 per cent of the proceeds raised, as Scotiabank pays for all transaction and credit card fees. Given its resounding success in Toronto, the program has been expanded nationally in recent years. So far in 2015, $4.4 million has been raised for hundreds of Scotiabank Charity Challenge official charities across Canada in Montreal, Calgary, Vancouver, Ottawa and Halifax.

"The success of the STWM Scotiabank Charity Challenge is due to the tremendous support from the City of Toronto, the thousands of runners, and the energy of the 173 charities involved," said Rob Mattacott, District Vice-President, Toronto Centre District at Scotiabank. "The IAAF Gold Label Scotiabank Toronto Waterfront Marathon has become one of Canada's finest road races and its Charity Challenge fundraising has grown from $198,000 in 2003 to $3.67 million in 2014."

"The enthusiasm and dedication toward giving back to the community demonstrated by the Scotiabank Charity Challenge participants is what makes race day extra special," said Alan Brookes, Canada Running Series Race Director. "From dressing up in crazy costumes to chasing Guinness World Records, and running the race three times in one day, the determination, creativity and spirit we see on the course is what makes the Charity Challenge so unique."

Please visit the website at www.STWM.ca for more information.

Part of the Scotiabank Charity Challenge is a friendly competition between the charities for $33,000 in cash prizes consisting of $6,000 for 1st place, $3,000 for 2nd, and $2,000 for 3rd in the following categories:

  • The Official Charity that has the most fundraising participants.
  • The Official Charity that raises the most fundraising dollars.
  • The Official Charity that raises the largest amount of pledge dollars per fundraising participant.

How to get involved!

  • Register for an event: Register for one of the Scotiabank Toronto Waterfront Marathon events (Marathon, Half-Marathon, 5k) on the event website www.stwm.ca
  • Fundraise: Once registered, you can sign up for the Scotiabank Charity Challenge and raise funds for a participating official charity or donate directly to their cause.
  • Donate: Visit the Scotiabank Charity Challenge to select an Official Charity and make a one-time donation.
  • Cheer: Come out and support friends and family along the race route and as they cross the finish line. You can also show your support to runners online by using the hashtags #STWM and #runScotia.

About Scotiabank
Through our global philanthropic program, Scotiabank and its employees support causes at a grassroots level. Recognized as a leader for our charitable donations and philanthropic activities, Scotiabank has contributed on average $50 million annually over the last five years to community causes around the world.

Scotiabank is Canada's international bank and a leading financial services provider in North America, Latin America, the Caribbean and Central America, and parts of Asia. We are dedicated to helping our 21 million customers become better off through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets. With a team of more than 86,000 employees and assets of $837 billion (as at April 30, 2015), Scotiabank trades on the Toronto (TSXBNS) and New York Exchanges (NYSEBNS). Scotiabank distributes the Bank's media releases using CNW. For more information, please visit www.scotiabank.com and follow us on Twitter @ScotiabankNews.

About the Scotiabank Toronto Waterfront Marathon

An IAAF Gold Label race, the Scotiabank Toronto Waterfront Marathon is Canada's premier, big-city running event, and the Grand Finale of the 8-race Canada Running Series. In 2014, it attracted more than 26,000 participants from 60 countries, raised $3.67 million for 173 charities through the Scotiabank Charity Challenge, and contributed an estimated $35 million to the local economy. In 2014, it also became the first marathon to be livestreamed globally on YouTube, attracting viewers from 115 countries. In 2015, it will host the Athletics Canada National Marathon Championships and the international Bridge The Gap movement www.STWM.ca.

For further information: Joanna Hatt, Narrative PR, (416) 922-2211 x3349, (416) 557-5333, Joanna.Hatt@Narrative.ca