TORONTO, ON - July 28, 2014 /CNW/ - Scotia iTRADE^® has announced loyalty commission pricing of $9.99 flat per equity trade for clients with a combined minimum balance of $50,000 across their eligible Scotiabank accounts or products, including Scotia iTRADE. Eligible accounts and products include credit cards, lines of credit, chequing and savings accounts, mortgages and investment accounts such as TFSAs, RRSPs and more.

"Our new loyalty commission pricing positions Scotia iTRADE as the first choice for Canadian direct investors and will complement the leadership position established with the $4.99 pricing for highly active investors launched in April," said Bob Grant, Managing Director and Head, Global Online Brokerage, Scotia iTRADE.

By trading and investing with Scotia iTRADE clients benefit from insightful and timely research, and can access a comprehensive array of articles and videos on the Investing Ideas page to keep them on top of the markets.

Other benefits include: powerful, easy-to-use trading technologies, apps for mobile devices and Apple iPad, and educational resources empowering every level of investor and trader. In addition, clients can enjoy complete Scotiabank integration to oversee their investing, banking and borrowing accounts on one screen. With one sign-on, and a fully integrated online trading service, clients can easily pay bills, transfer money, trade, review their order status and much more.

About Scotia iTRADE
Scotia iTRADE is Scotiabank's online brokerage service. At Scotia iTRADE, direct investors can choose from a range of trading platforms and benefit from low commissions, a variety of online tools and resources, as well as investor education customized by skill level. For more information please visit www.scotiaitrade.com.

Scotia iTRADE (Order-Execution Only Accounts) is a division of Scotia Capital Inc. ("SCI"). SCI is a member of the Investment Industry Regulatory Organization of Canada and the Canadian Investor Protection Fund. Scotia iTRADE does not provide investment advice or recommendations and investors are responsible for their own investment decisions. 

®Registered trademark of The Bank of Nova Scotia. Used under license.

®iPad is a trademark of Apple Inc., registered in the U.S. and other countries.

About Scotiabank
Scotiabank is a leading financial services provider in over 55 countries and Canada's most international bank. Through our team of more than 86,000 employees, Scotiabank and its affiliates offer a broad range of products and services, including personal and commercial banking, wealth management, corporate and investment banking to over 21 million customers. With assets of $792 billion (as at April 30, 2014), Scotiabank trades on the Toronto (TSX: BNS) and New York (NYSE: BNS) Exchanges. Scotiabank distributes the Bank's media releases using CNW. For more information please visit www.scotiabank.com.

For more information please contact: 
Devinder Lamsar 
Scotiabank Media Communications
(416) 933-1171
devinder.lamsar@scotiabank.com