CORNWALL, ON - July 31, 2014 /CNW/ - More than 200 cyclists and 100 crew will pedal through the Seaway Valley Region on Thursday, July 31, 2014 - day five of a six day, 600 km journey from Toronto to Montreal to raise funds and awareness for people living with HIV/AIDS.

The riders, supported by a crew of more than 100 volunteers, will begin their journey in Toronto on Sunday, July 27, 2014. They will leave Johnstown the morning of Thursday, July 31, 2014 and head East across Ontario's Kings Highway into Morrisburg, continuing to Long Sault Parkway and stopping at Mille Roche Island for lunch. In the afternoon, the riders will continue East into Cornwall and then to South Lancaster for the evening.

This year's theme is "What's Your Reason?" Join us and learn about why so many people participate in the Bike Rally. For some it's to remember lost friends and loved ones. For others it's the challenge and the fun. For everyone it's to support the critical work PWA performs in the community.

The Bike Rally began in 1999 with 25 riders who raised $44,800 and has now become the largest HIV/AIDS fundraiser of its kind in Canada and PWA's sustaining fundraiser. The Bike Rally has raised more than $11 million over the course of the last 16 years, funds that are critically important for PWA to provide direct support services, such as food programs, treatment resources and financial assistance to the men, transmen, transwomen, women and children living with HIV/AIDS in the GTA.

Once again, Scotiabank has returned as presenting sponsor of the Bike Rally through its global philanthropic program, Bright Future. The program focuses on responding to local needs at a grassroots level where a stronger impact can be made to benefit communities.

"Scotiabank is proud to be back as presenting sponsor of the Friends For Life Bike Rally, and I'm really looking forward to welcoming this year's riders to our beautiful city," said Tina Lamarche, Branch Manager of Scotiabank's Brookdale Avenue branch in Cornwall. "This Bike Rally is such a great event for the community, while helping to raise money for a great cause. We are thrilled to cheer on all the riders and lend our support along their journey."

What:
16th Annual Friends For Life Bike Rally Travels from Toronto to Montreal to Raise Over $1 million for the Toronto People With Aids Foundation

When:
Thursday, July 31, 2014 - Johnstown to Lancaster

Where:
Great photo opportunities will be available along Kings Highway, Long Sault Parkway, Cornwall, Lancaster Dairy Queen as cyclists finish their day and Glengarry campground arrival.

About the Friends For Life Bike Rally
The Friends For Life Bike Rally will take place from July 27th to August 1, 2014, with more than 300 Riders and Crew making the 600 km journey from Toronto to Montreal in support of the Toronto People With AIDS Foundation (PWA). The Bike Rally has raised more than $11 million for PWA since it began in 1999. For more information about the Friends For Life Bike Rally please visit www.bikerally.org.

About the Toronto People With AIDS Foundation (PWA)
The Toronto People with AIDS Foundation is the largest direct support service agency of its kind for people living with HIV/AIDS in Canada. PWA engages people living with HIV/AIDS in enhancing their health and wellbeing through practical and therapeutic support services and broader social change, and inspires them to live into their dreams and discoveries. PWA aims to enhance awareness, resilience, strength and knowledge among the members of its immediate community and in the broader social world. To learn more, visit www.pwatoronto.org. 

About Scotiabank
Scotiabank is a leading financial services provider in over 55 countries and Canada's most international bank. Through Bright Future, our global philanthropic program, Scotiabank and its employees support causes at a grassroots level across six pillars: health, education, social services, arts and culture, environment and sports. Recognized as a leader for our charitable donations and philanthropic activities, Scotiabank has contributed on average some $50 million annually over the last five years to community causes around the world. Visit us at www.scotiabank.com.

Media Contacts:
Kevin Wolfley
Friends For Life Bike Rally
647-204-7348
cochairs@bikerally.org

Allan Hooey
Friends For Life Bike Rally
416-823-6125
cochairs@bikerally.org

Patric Senson
Friends For Life Bike Rally
416-562-5457
media@bikerally.org

Louis-Philippe Deslauriers
Friends For Life Bike Rally
416-660-7351
media@bikerally.org

Murray Jose
PWA
Executive Director
416-506-1400 ext. 218
mjose@pwatoronto.org

Mike Twamley
PWA
Interim Director, Philanthropy and Communications
416-895-9033
mtwamley@pwatoronto.org

Devinder Lamsar
Scotiabank Media Communications
416-933-1171
devinder.lamsar@scotiabank.com