TORONTO, ON - July 13, 2015 /CNW/ - Many Canadians associate rewards with credit cards and don't take advantage of those debit cards that offer rewards on purchases. To highlight its portfolio of SCENE, cash back and NHL debit card offerings and ensure Canadians don't miss out on great rewards on everyday purchases, Scotiabank has launched the "Summer of Debit Rewards" in a targeted marketing campaign.

The new campaign asks Canadians whether they are being rewarded for their everyday purchases. Each execution features visuals of common purchases: popcorn at the movies, lunch on the go or coffee in the morning, as a way to get Canadians thinking about their small purchases and the rewards they could be earning.

"Customers have come to expect rewards for their credit purchases, but debit rewards are still a relatively new offering and a lot of rewards are being left on the table because of the lack of awareness about these programs," said Clinton Braganza, Senior Vice President, Canadian Marketing at Scotiabank. "Scotiabank offers the most comprehensive suite of debit cards with our SCENE, cash back and NHL rewards and we wanted to present the benefits of these cards to customers in an engaging and thought-provoking way."

The heart of the campaign aims to instil the importance of getting rewarded for your everyday spending. Whether it's movies, cash back or moments, there is a card for everyone.

Scotiabank Debit Rewards Overview

SCENE Debit Card and Prepaid VISA
Earn SCENE points with every purchase on your Scotiabank SCENE debit card or a Scotiabank SCENE Prepaid Reloadable VISA. Then, redeem your points for free movies, merchandise and more. SCENE points can add up fast, which means you may never pay for a movie again.

Customers who open a qualifying bank account with a Scotiabank SCENE debit card by September 26, and make a debit purchase, set up pre-authorized transactions and register for mobile or online banking can get up to 5 free movies. For more information, please visit scotiabank.com/debitrewards.

Moneyback Debit Card
Get 1% back on every purchase -- you can earn up to $300 a year simply by using your Moneyback debit card for everyday purchases. Customers who open a Scotia Moneyback account from June 15 - September 26 will receive 2% cashback through October 31. For more information, please visit scotiabank.com/debitrewards.

NHL Debit Card
With every purchase made on your ScotiaHockey NHL^®debit card, you will be entered to win the Scotiabank Hockey Adventure of a Lifetime. Plus, you'll get 100 extra chances to win the first time you use it. For more information, please visitscotiabank.com/nhladventure.

About Scotiabank
Scotiabank is Canada's international bank and a leading financial services provider in North America, Latin America, the Caribbean and Central America, and parts of Asia. We are dedicated to helping our 21 million customers become better off through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets. With a team of more than 86,000 employees and assets of $837 billion (as at April 30, 2015), Scotiabank trades on the Toronto (TSX: BNS) and New York Exchanges (NYSE: BNS). Scotiabank distributes the Bank's media releases using CNW. For more information, please visit www.scotiabank.com and follow us on Twitter @ScotiabankNews.