TORONTO, ON - October 16, 2014 /CNW/ - Cineplex Entertainment (TSX: CGX) and Scotiabank (TSX: BNS)(NYSE:BNS) today announced that Galaxy Cinemas Saskatoon will be re-named Scotiabank Theatre Saskatoon and VIP. 

Guests can expect theatre signage to begin changing soon. Movie listings will also be updated to reflect the change.

The re-naming is part of the previously announced naming rights expansion, which will see the Scotiabank Theatre name added to Cineplex locations in Saskatoon, Saskatchewan; Halifax, Nova Scotia and St. John's, Newfoundland. Cineplex currently operates Scotiabank Theatres in Vancouver, Edmonton, Calgary, Toronto and Montreal.

"We are proud that our long-standing partnership with Scotiabank now extends to Saskatoon," said Ellis Jacob, President and CEO, Cineplex Entertainment. "We look forward to welcoming our guests to Saskatoon's first VIP Cinema in the months ahead."

"We are excited to work with our partners at Cineplex as we introduce the Scotiabank Theatre to Saskatoon," said John Doig, Scotiabank Chief Marketing Officer. "This city is home to some dedicated movie-lovers and we invite them to take part in our SCENE program so they can earn FREE movie, entertainment and lifestyle rewards as they enjoy going to the movies."

Scotiabank is also presenting sponsor of Cineplex VIP Cinemas, including the VIP Cinema location expected to open in Saskatoon in the coming months.

With Cineplex VIP Cinemas presented by Scotiabank, guests enjoy a premium entertainment experience available exclusively at Cineplex Entertainment theatres in Canada. They feature specially designed auditoriums exclusively for adult guests, in-seat menu service, a licensed lounge and a dedicated box office. VIP Cinema auditoriums feature reserved seating enabling guests to select their specific seat in advance. They also offer full stadium seating with larger, luxurious seats with tabletops embedded in their armrest. Ordered items will be delivered directly to the guest at their seat. Guests can also enjoy the licensed lounge before and after a movie.

In 2007, Scotiabank and Cineplex joined forces to launch SCENE, Canada's first-ever entertainment loyalty program, that gives movie-lovers the opportunity to collect points every time they go the movies. The program's more than six million members can also accelerate their points to earn FREE movies faster by signing up for the SCENE debit card or the SCENE VISA. 

About SCENE LP
SCENE® is Canada's leading entertainment and lifestyle rewards program. Launched by Scotiabank and Cineplex Entertainment in 2007, SCENE is free to join and offers members an immediate 10 per cent discount on movie snacks and 10 per cent more off already discounted Tuesday tickets purchased at any Cineplex Entertainment location. SCENE enables more than six million members to earn and redeem points for movie admissions, concessions, music, DVDs, movie downloads and more. Members can accelerate their earning power with the SCENE® ScotiaCard®* debit card and SCENE® VISA* card. Beginning in mid-November 2014, as part of a strategic marketing partnership announced with Sport Chek, SCENE members will also be able to earn and redeem points with the largest national retailer of sporting goods, footwear and apparel in Canada. Visit Scene.ca to learn more.

About Scotiabank
Scotiabank is a leading financial services provider in over 55 countries and Canada's most international bank. Through our team of more than 86,000 employees, Scotiabank and its affiliates offer a broad range of products and services, including personal and commercial banking, wealth management, corporate and investment banking to over 21 million customers. With assets of $792 billion (as at July 31, 2014), Scotiabank trades on the Toronto (TSX: BNS) and New York (NYSE: BNS) Exchanges. Scotiabank distributes the Bank's media releases using CNW. For more information please visit scotiabank.com.

About Cineplex
Cineplex Inc. ("Cineplex") is one of Canada's leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food services, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions, Cineplex Digital Networks, and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE -- Canada's largest entertainment loyalty program.

Cineplex is headquartered in Toronto, Canada, and operates 161 theatres with 1,639 screens from coast to coast, serving approximately 77 million guests annually through the following theatre brands: Cineplex Odeon, SilverCity, Galaxy Cinemas, Scotiabank Theatres, Cineplex Cinemas and Cineplex VIP Cinemas presented by Scotiabank. Cineplex also owns and operates the UltraAVX, Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol CGX. More information is available at Cineplex.com.

For information, interviews or photos please contact:

Pat Marshall
Vice President, Communications and Investor Relations
Cineplex Entertainment
416-323-6648
pat.marshall@cineplex.com

Mike Langdon
Director, Communications
Cineplex Entertainment
416-323-6728
mike.langdon@cineplex.com

Gordon Smith
Scotiabank Communications
416-933-3056
gordon.smith2@scotiabank.com