Takes the lead amongst major Canadian banks in customer satisfaction

TORONTO, Jan. 31, 2019 /CNW/ - Scotiabank announced today that it has received the highest ranking in customer satisfaction according to J.D. Power's 2019 Canada Retail Banking Advice Study. Scotiabank had the largest year-over-year improvement, taking the lead in critical customer experience categories including Relevancy of advice, Concern for customer needs, and Quality of advice. The study draws on feedback from more than a thousand retail banking customers across Canada.

"This is an incredible honour. We put our customers first every day, striving to deliver exceptional customer experiences and meaningful advice that helps them reach their financial goals. Over the past few years, we've deepened our investments in coaching support for our Advisors, improving the customer experience at every touch point and building customer relationships that are centred on trust," said John Doig, Executive Vice President, Retail Distribution, Scotiabank. "Coupled with our leading lineup of investment products, Scotiabank is proud to be the bank our customers come to for great advice and great solutions."

The J.D. Power 2019 Canada Retail Banking Advice Study surveyed 1,451 retail bank customers in Canada who received any advice/guidance from their primary bank regarding relevant products and services or other financial needs in the past 12 months. The study evaluated retail banking advice satisfaction with the five major Canadian retail banks.

About Scotiabank
Scotiabank is Canada's international bank and a leading financial services provider in the Americas. We are dedicated to helping our more than 25 million customers become better off through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets. With a team of more than 97,000 employees and assets of $998 billion (as at October 31, 2018), Scotiabank trades on the Toronto Stock Exchange (TSX: BNS) and New York Stock Exchange (NYSE: BNS). For more information, please visit www.scotiabank.com and follow us on Twitter @ScotiabankViews.

About J.D. Power
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, South America, Asia Pacific and Europe.

SOURCE Scotiabank