New brand embraces flexibility and stability

TORONTO, June 12, 2013 /CNW/ - Scotiabank today announced that DundeeWealth, the brand name used by the Bank for one of Canada's largest independent financial advisor networks, will change to HollisWealth™ effective November 1, 2013.

"As a brand, HollisWealth embraces the existing independent and entrepreneurial spirit of our DundeeWealth advisors, while acknowledging the stability that comes from being associated with one of Canada's top banks," said Tuula Jalasjaa, Managing Director & Head of the DundeeWealth retail advisor network.

As of November 1, 2013, the HollisWealth brand will represent more than 900 independent financial advisors. The name HollisWealth is derived from the location of Scotiabank's historic head office building which was constructed more than 175 years ago, in 1837, at 188 Hollis Street in Halifax, Nova Scotia.

"Our name and brand may be changing, but our fundamental character is not. Our independent advisor channel is an important component of our overall wealth management strategy in Canada. We've seen great organizational growth over the past year and under our new name we remain committed to providing the necessary tools and support to help our advisors continue to deliver superior holistic financial planning and advisory services to clients," adds Jalasjaa.

DundeeWealth Inc. and its advisor network were acquired by Scotiabank on February 1, 2011.  At that time, The Bank and Dundee Corporation entered into several agreements regarding the trademarks used by the businesses. One of these agreements licensed the use of the DundeeWealth trademark to Scotiabank for three years. This license expires on February 1, 2014.

About DundeeWealth

DundeeWealth is the brand name currently used by Scotiabank to signify one of Canada's premier independent financial advisor networks, with more than 900 independent advisors across Canada, providing a range of leading Canadian wealth management services, from brokerage to mutual fund dealer to mortgages and insurance, through wholly owned subsidiaries of Scotiabank operating under the DundeeWealth brand.

About Scotiabank

Scotiabank is a leading multinational financial services provider and Canada's most international bank. With more than 83,000 employees, Scotiabank and its affiliates serve some 19 million customers in more than 55 countries around the world. Scotiabank offers a broad range of products and services including personal, commercial, corporate and investment banking. In December 2012, Scotiabank became the first Canadian bank to be named Global Bank of the Year and Bank of the Year in the Americas by The Banker magazine, a Financial Times publication. With assets of $754 billion (as at April 30, 2013), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS). For more information please visit www.scotiabank.com.

SOURCE: Scotiabank