- Experts offer BC charities strategies to strengthen, build organizations in a lean economy
VANCOUVER, Sept. 26, 2012 /CNW/ - With an economy that continues to challenge charitable organizations, two philanthropic experts today offered 125 British Columbia charities and foundations advice on building and strengthening donor relationships to succeed in today's lean philanthropic environment. The presentations were part of the Scotiabank Philanthropic Advisory Forum held earlier today in Vancouver: What the Donor Wants; Insights into Connecting with Today's Savvy Donor.
The fourth forum to be held in as many years, the Scotiabank Philanthropic Advisory Forum brings charities together from a number of service areas to talk about current issues facing the sector and share best practices and solutions. The series is complementary to Scotiabank's Bright Future program where Scotiabank provides direct funding and volunteer support to charities in Canada and around the world.
Nationally-known philanthropic advisor, Malcolm Burrows, Head of Philanthropic Advisory Services for Scotia Private Client Group, noted that while it has been a difficult environment for maintaining donation levels, charitable organizations focused on understanding and connecting with their donors have continued to fare well.
"Scotiabank has considerable experience with the charitable sector through our Bright Future philanthropic program", said Mr. Burrows. "We know that charities are being asked to demonstrate increased accountability for overall effectiveness and efficiency, which is understandable in today's economic climate. Operational efficiency is a given. But just as important, we believe, is understanding and connecting with donors in order to attract, retain and build this important source of revenue. We know for instance, that the average Canadian philanthropist gives to charities based on their belief in the cause and relationship with the organization. It is vital that the charitable sector deepen that relationship and provide meaningful ways for donors to give and remain involved."
Fellow panellist, Dick Vollet, President and CEO, St. Paul's Hospital Foundation, echoed the sentiment. "In order to position ourselves well for the future, it is important for charities to develop a more donor-focused mindset that continues to ask how they can make it easier for donors to say 'yes'. An entrepreneurial approach that continues to expand and provide new options for donors to connect is critical. We are all competing for a share of the donor's wallet so we need to be innovative, look for ways to work together on efficiencies while creating fresh and creative opportunities to engage donors. Today's donors want to know that their contribution is going to have a meaningful impact."
In reviewing the donor focused strategies for success in today's philanthropic environment, Mr. Burrows and Mr. Vollet offered the following specific advice.
The forum, held at Scotiabank Theatre in Vancouver, was attended by over 400 representatives of Vancouver area charities and foundations.
About Scotia Private Client Group:
Scotia Private Client Group provides customized wealth management
solutions to affluent Canadians in 14 Centres across Canada.
Relationship Managers lead a team of experts in the following financial
disciplines: Planning, Private Banking, Investment Management Services,
Estate and Trust services and income and asset protection strategies to
provide a holistic financial plan. For more information please visit www.scotiaprivateclientgroup.com.
About Scotiabank Bright Future:
Scotiabank is committed to supporting the communities in which we live
and work, both in Canada and abroad, through our global philanthropic
program, Scotiabank Bright Future. Recognized as a leader
internationally and among Canadian corporations for charitable
donations and philanthropic activities, Scotiabank has provided on
average approximately $45 million annually to community causes around
the world over each of the last five years. Visit us at www.scotiabank.com.
About St. Paul's Hospital Foundation:
St. Paul's Hospital Foundation is a registered charity that raises funds
for medical equipment, research and enhanced patient care at St. Paul's
Hospital, a world-leading academic health science centre located in the
heart of downtown Vancouver, British Columbia. For more information,
visit www.helpstpauls.com.
SOURCE: Scotiabank
On-Site:
Michelle Henderson, Scotiabank Community Engagement and Sponsorships, (778) 327-5451, Cell (778) 668-2995 or michelle.henderson@scotiabank.com
Toronto:
Deborah Clark, Scotiabank Media Communications, (416)933-0646, d.clark@scotiabank.com