TORONTO, May 16, 2012 /CNW/ - CCEOC Inc. today announced their Contact Centre Employer of Choice Platinum level 2012 designation for Scotiabank Customer Contact Centres in Calgary, Cornwall, Toronto and Halifax.

"We are extremely proud to be recognized as an employer of choice across all our Centres in Canada," said David Dobrosky, Senior Vice President of Customer Contact Centres, Scotiabank. "Our people are our greatest strength. They are dedicated to building a great workplace, enabling us to deliver exceptional customer experiences each and every day."

The Platinum designation marks the first multi-site assessment for Scotiabank's four Customer Contact Centres. This is the fifth Platinum award for the Toronto Contact Centre and the second for both Calgary and Cornwall. The Toronto Contact Centre first reached Platinum status in 2007 and has the highest continuous CCEOC ranking of any Canadian financial institution. In 2011, Scotiabank received the CCEOC Five Year Achievement Award.

"This is an outstanding accomplishment for Scotiabank," said Jeff Doran, President of CCEOC Inc. "Scotiabank's dedication to continuous improvement towards building an employer of choice workplace inspires employees and positions the Bank as an industry leader. Their focus on employee needs has had a profound effect on satisfaction, passion, pride, engagement and performance. The Platinum level certification also provides a real competitive advantage for attracting, retaining and motivating top talent."

Scotiabank's Customer Contact Centres are dedicated to:

• Building a culture of support, growth and employee engagement
• Delivering practical advice and excellent service to Scotiabank customers
• Diversity, community engagement, teamwork and personal and professional development
• Being a great place to work and grow

The CCEOC award is the industry standard for recognizing and branding people centric contact centers. Through the CCEOC assessment, a contact center can quickly determine if they meet the qualification standards and, depending on survey scores, can achieve Bronze, Silver, Gold or Platinum ranking. Contact centres that achieve CCEOC designation receive a certificate, are profiled on the official CCEOC corporate web-site www.ccemployerofchoice.com and are promoted through various print and electronic news channels. The CCEOC designation is valid for 12 months.

About Scotiabank
Scotiabank is one of North America's premier financial institutions and Canada's most international bank. With more than 77,000 employees, Scotiabank and its affiliates serve some 19 million customers in more than 55 countries around the world. Scotiabank offers a broad range of products and services including personal, commercial, corporate and investment banking. With assets of $637 billion (as at January 31, 2012), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS). For more information please visit www.scotiabank.com.

About CCEOC Inc.
CCEOC Inc. specializes in building world-class, people focused cultures. Since 2004, CCEOC has been delivering the Contact Center Employer of Choice® Certification and Development program for regional, national and international contact centers.

CCEOC consultants work with corporate clients to assess, develop and advance employer of choice recognition and provide innovative programs, workshops and seminars to help build high-morale, high-performance operations. For more information on the Contact Center Employer of Choice® certification program or to find out more about CCEOC education and development services, email info@ccemployerofchoice.com or call 416 886-7007.