TORONTO, Dec. 5, 2011 /CNW/ - Scotiabank announced today the launch of its new comprehensive ScotiaLife Travel Insurance Program developed to better meet the travel needs of its customers.

"Scotiabank has provided its customers with travel medical coverage for years. Through the new ScotiaLife program, we've expanded our product suite to provide customers broader coverage to choose from to suit their specific travel needs," said Mark Cummings, Senior Vice-President and Head, Insurance Canada, Scotiabank. "We see tremendous growth opportunities in Canada, and by expanding our insurance programs, we are able to accelerate our ability to offer comprehensive financial solutions, enabling us to acquire new customers."

The new ScotiaLife Travel Insurance Program offers comprehensive travel insurance plans to provide customers with more options in selecting the right coverage to fit their travel needs. ScotiaLife Financial offers medical and non-medical coverage with a variety of plans including; Single Trip, Multi Trip, and All Inclusive. Some of the insurance benefits include:

• Emergency Medical coverage
• Trip Cancellation & Interruption coverage
• Baggage Loss and Damage coverage
• Flight Accident coverage
• Travel Accident coverage
• Medical Concierge Services 24 hours a day, 7 days a week

"We continue to develop our brand and carve out our place in the market, with the 'Surprisingly Simple Insurance' brand position which resonates strongly with customers and highlights both our product focus and value proposition," said Mr. Cummings.

Additionally ScotiaLife Financial offers a full range of life and health insurance products including hospitalization, critical illness, health and dental and accidental death insurance. Customers of the Scotiabank Group also have access to home, auto, and individual term life insurance products.

"We understand that customers are looking for simple, straightforward insurance solutions from a trusted source," said Mark Cummings. "With new ScotiaLife Travel Insurance plans that are simple to quote, simple to apply for and most importantly simple to understand, we feel that we have accomplished this goal."

Scotiabank is one of North America's premier financial institutions and Canada's most international bank. With more than 75,000 employees, Scotiabank Group and its affiliates serve some 19 million customers in more than 55 countries around the world. Scotiabank offers a broad range of products and services including personal, commercial, corporate and investment banking. With assets above $575 billion (as at October 31, 2011), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS). For more information please visit www.scotiabank.com.