Media Advisory - Scotia Capital's Back to School Conference to be Broadcast on Web

TORONTO, Sept. 19, 2011 /CNW/ - Scotia Capital will host its 15th annual Back to School Conference: Focus on the Consumer on Tuesday, September 20, 2011. This year's event provides investors with presentations from leading Canadian retail and consumer-oriented companies as they discuss current and strategic trends and developments. Audio portions of the presentations will be broadcast live on the web beginning at 9:00 a.m. EDT.

Scheduled presenters and times* are:

Tuesday, September 20
9:00 a.m.    Tim Hortons Inc., Paul D. House, Executive Chairman, and President and Chief Executive Officer (CEO) and Cynthia Devine, Chief Financial Officer (CFO)
9:30 a.m.    Empire Company Limited, Bill McEwan, Sobeys President and CEO
10:00 a.m.    Metro Inc., Eric La Flèche, President and CEO
10:40 a.m.    Canadian Tire Corporation Limited, Stephen G. Wetmore, President and CEO
11:10 a.m.    RONA Inc., Robert Dutton, President and CEO
11:40 a.m.    Dorel Industries Inc., Martin Schwartz, President and CEO and Jeffrey Schwartz, Executive Vice President, CFO and Secretary
1:10 p.m.    Bauer Performance Sports Ltd., Kevin Davis, CEO and Amir Rosenthal, CFO
1:40 p.m.   Cineplex Inc., Ellis Jacob, President and CEO
2:10 p.m.    Uni-Select Inc., Richard Roy, President and CEO
2:40 p.m.    Loblaw Companies Limited, Galen G. Weston, Executive Chairman

Listeners may access the conference live via a web audio link at www.scotiacapital.com.  The conference will be archived on Scotia Capital's website for three months.

* Agenda is subject to change. See www.scotiacapital.com for most current schedule.

Since 1998, Scotia Capital's industry conferences have been ranked No. 1 in Canada by independent surveys.

Scotia Capital is the global corporate and investment banking and capital markets division of the Scotiabank Group. We help corporate, institutional and government clients in Canada and around the globe seize opportunities, unlock value, and achieve their financial goals. Scotia Capital has 29 offices and more than 300 relationship managers organized around industry specialties. For more information, please visit www.scotiacapital.com.

Scotiabank is one of North America's premier financial institutions and Canada's most international bank. With more than 70,000 employees, Scotiabank Group and its affiliates serve some 18.6 million customers in more than 50 countries around the world. Scotiabank offers a broad range of products and services including personal, commercial, corporate and investment banking. With assets above $567 billion (as at July 31, 2011), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS). For more information please visit www.scotiabank.com.

For further information:

please contact Joe Konecny at (416) 933-1795 or joe_konecny@scotiacapital.com.