MEDIA ADVISORY - CHIN Radio/TV International To Unveil Scotiabank As New Title Sponsor For 45th Annual CHIN International Picnic

TORONTO, April 26 /CNW/ - For this year's 45th annual CHIN International Picnic, CHIN Radio/TV International (CHIN) will be announcing Scotiabank as a new title sponsor. On Tuesday April 26th, CHIN will announce a major multicultural sponsorship agreement with Scotiabank, which includes the title sponsorship of the CHIN International Picnic.

What:  Unveiling of Scotiabank as new title sponsor for the 45th annual CHIN International Picnic.
  The event will feature live music and dance performances, including Cassava Latin Band, Philippines Cultural Dance Company, Nachdi Jawani Bhangra Dancers, and a Chinese Lion Dance. Light refreshments will be served.
Who: 

Lenny Lombardi, President and CEO of CHIN Radio/TV International
Ahmad Dajani, Vice-President Multicultural Banking, Scotiabank
John Doig, Senior Vice-President, Toronto Region, Scotiabank
Where: 


Scotia Plaza
Adelaide Courtyard
11 Adelaide Street West
Toronto, ON
When:  
Tuesday, April 26, 2011
11:30 a.m. to 1:00 pm.

About CHIN Radio/TV International
CHIN Radio is the first multicultural/multilingual station licensed in Ontario. Celebrating its 45th year, CHIN Radio is considered a pioneer in multicultural radio broadcasting which has been recognized as a model for multicultural broadcasting across Canada. CHIN Radio also produces the "World's Largest Free International Picnic" a multicultural music festival, held each year at Exhibition Place. CHIN Radio broadcasts in over 30 languages to more than 30 distinct cultural groups in the greater metropolitan Toronto and southern Ontario areas on CHIN AM1540/FM100.7, and in over 20 languages and cultures in the Ottawa/Gatineau region on 97.9FM CJLL.  CHIN Radio Ottawa, licensed in 2003, is the very first full service multicultural radio station in our nation's capital. CHIN Radio continues to make a valuable contribution to the cause of multiculturalism, by helping to build bridges of understanding and by celebrating our unique Canadian multicultural mosaic. www.chinradio.com.

About Scotiabank
Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad, through our global philanthropic program, Scotiabank Bright Future.  Recognized as a leader internationally and among Canadian corporations for our charitable donations and philanthropic activities, Scotiabank has provided on average approximately $44 million annually to community causes around the world over each of the last five years. Visit us at www.scotiabank.com.

For further information:
Desirae Pelaccia, Promotions & Public Relations
desirae@chinradio.com, or 416-531-9991 ext. 2510
Karen Heath, Scotiabank Media Communications,
karen_heath@scotiacapital.com, or 416-866-7238