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    MEDIA ADVISORY: Scotiabank launches fundraiser for World Conference on Breast Cancer in Hamilton

    Conference Youth Day coordinator, world youngest breast cancer survivor join launch

    TORONTO, March 29 /CNW/ -

    WHAT:  On Friday, April 1st, Scotiabank will launch a national fundraising PIN campaign, in support of the 6th World Conference on Breast Cancer (WCBCF) to be held in Hamilton June 7-11, 2011. Funds raised will provide financial assistance to participants, in Canada and from around the world, who could otherwise not afford to attend. In addition to the national PIN fundraiser, Scotiabank is also the premier sponsor of the 6th World Conference on Breast Cancer.
      This year's conference will include a full day dedicated to building youth awareness and prevention. Conference Youth Day organizer, Lorna Larsen will join the Scotiabank PIN fundraiser launch to preview the Youth Day agenda and provide data on the extent of breast cancer among young Canadian and Ontarian women. Aleisha Hunter, the world's youngest breast cancer survivor will also join the launch.
    WHO: 


    		 World Conference on Breast Cancer Foundation President, Leila Springer
    World Conference on Breast Cancer Youth Day Organizer, Lorna Larsen
    Scotiabank Hamilton and Niagara District Vice President, Shawn Goddard,
    World's youngest breast cancer survivor, Aleisha Hunter and mother Melanie Hunter.
    WHEN: Friday, April 1, 2011 at 11:00a.m.
    WHERE:
    		 Scotiabank's Hamilton Main Branch
    12 King Street East, Hamilton Ontario
    Photo
    Opportunity:      		Aleisha Hunter and guests will cut an oversized pink cake featuring the Conference logo to officially kick off the fundraiser. Following the announcement, local high school students and Scotiabank volunteers will sell pins in throughout the lunch hour.
    WHY:  Started by a group of breast cancer survivors 15 years ago, the World Conference on Breast Cancer has grown into a multi-disciplinary, international gathering that allows women of the world to engage in discussion and develop valuable tools to assist them in their journey with breast cancer. Scotiabank has been the premier sponsor of the WCBC since its first event in 1997 in Kingston.  Other previous host cities were Ottawa (2000), Victoria (2002), Halifax (2005) and Winnipeg (2008).

    About Scotiabank
    Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad, through our global philanthropic program, 'Bright Future'.  Recognized as a leader internationally and among Canadian corporations for our charitable donations and philanthropic activities, Scotiabank has provided on average approximately $44 million annually to community causes around the world over each of the last five years. Visit us at www.scotiabank.com

     

    For further information:

    Deborah Clark, Scotiabank Media Communications, 416-933-0646, deborah_clark@scotiacapital.com
    Patty Stathokostas, Scotiabank  Media Communications, 416-866-3625, patty_stathokostas@scotiacapital.com

    Leila Springer, President, World Conference on Breast Cancer Foundation, 905-523-4664, leila@wcbcf.ca