TSN to highlight participants in season-long family football initiatives

TORONTO, June 30 /CNW/ - Scotiabank today announced the official launch of a once-in-a-lifetime CFL experience for kids between the ages of 7 - 14. The Scotiabank Kid Captain experience allows young football enthusiasts the chance to participate in pre-game and on-field festivities including the coin toss, to help kick-off the game with their CFL home team throughout the season.

"This year, football fans across Canada can expect a season full of unique opportunities to make their football experience more engaging," said Rick White, Scotiabank Vice-President, Marketing. "Scotiabank Kid Captain will give kids the opportunity to feel the excitement of participating in their favourite teams' home game and playoffs, Scotiabank Touchdown Atlantic and even the Grey Cup."

Highlights of the Scotiabank Kid Captain experience include:

• Four (4) tickets to a selected home game;
• Being on-field for the Coin Toss at mid-field prior to the start of the game;
• Official Team Jersey with the Scotiabank Kid Captain patch;
• Merchandise Prize Pack;
• And more!

TSN will also feature Scotiabank Kid Captain participants during in-game coverage in select games throughout the season as part of a media agreement that will also showcase football families as part of a "Show Your Colours" segment during regular season Friday broadcasts.

"Much like the CFL, Scotiabank is truly committed to the communities in which it lives, works and plays," said CFL Commissioner Mark Cohon. "It's great to see that through this partnership Scotiabank and the CFL are continuing to give back to our communities, specifically our younger generation of fans."

In September, two Scotiabank Kid Captains will be selected to participate in Scotiabank Touchdown Atlantic in Moncton, NB at the first regular season CFL game to be played on the East Coast. Two additional Captains will be selected to participate in the 2010 Grey Cup in Edmonton, AB. These winners will also receive:

• Four (4) game tickets, transportation and accommodation to the event;
• A pre-paid Scotiabank Payment Card (valued at $300);
• An official Team Jersey with the Scotiabank Kid Captain patch; and
• A Merchandise Prize Pack

To enter for a chance to be the Scotiabank Kid Captain, visit: www.scotiakidcaptain.com.

ABOUT SCOTIABANK
Scotiabank is a proud supporter of the Canadian Football League and is the Official Bank of the CFL and the Grey Cup. Recognized as a leader internationally and among Canadian corporations for its charitable donations and philanthropic activities, in 2009 the Bank provided about $39 million in sponsorships and donations to a variety of projects and initiatives, primarily in the areas of healthcare, social services, sports and arts and culture. Visit us at www.scotiabank.com.

About the Canadian Football League
The Canadian Football League is our league. It's built on a tradition as proud, staged on a field as broad, and played at a pace as exciting as the country we are proud to call home. The 2010 season gets underway with RONA Canada Day Kickoff on July 1. Our championship game, the Grey Cup, is the biggest single annual sporting event in Canada. The 98th edition will be played on November 28, 2010 in Edmonton, Alberta.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/