Tickets on-sale March 25; Pre-Sale on March 24

MONCTON, NB, March 23 /CNW/ - With the excitement building for Atlantic Canada's first-ever regular season Canadian Football League (CFL) game in September 2010, Scotiabank and the CFL today announced title sponsorship of Scotiabank Touchdown Atlantic, featuring the Edmonton Eskimos and the 'home team' Toronto Argonauts. The game takes place at Stade Moncton Stadium on Sunday, September 26th in Moncton, NB.

"Scotiabank Touchdown Atlantic features two of our flagship franchises and is a celebration of our league and the many football fans across Atlantic Canada," said CFL Commissioner Mark Cohon. "And now this event features one of the League's great partners with a strong history in the region dating back to 1832."

"We are thrilled to be a part of Atlantic Canada's football fever for the fall game," said Peter Bessey, Scotiabank Senior Vice-President, Atlantic Region. "Scotiabank has a longstanding association with the CFL and many of its teams across Canada. This partnership is a natural extension of these outstanding relationships as well as the Bank's deep roots in communities across Atlantic Canada."

Scotiabank Touchdown Atlantic is a weekend-long festival. The event will host a flurry of football activities including the Scotiabank Gala dinner on Saturday, September 25th. The weekend will feature Atlantic Canadian entertainment, refreshments, and high school and university level football games, culminating with the big game on Sunday afternoon.

Individuals and families can be the first to buy tickets by registering now at CFL.ca/TouchdownAtlantic for a special 24-hour pre-sale that will take place on Wednesday, March 24th. Registration for the pre-sale closes at Midnight @ on March 23rd.

Tickets for Scotiabank Touchdown Atlantic go on-sale to the general public on Thursday, March 25. Fans can purchase tickets by visiting CFL.ca/TouchdownAtlantic or by calling 506-857-4100 or 888-720-5600.

"Tickets for Scotiabank Touchdown Atlantic are expected go fast so we encourage our fans to take advantage of the pre-sale opportunity on March 24th," said Cohon.

ABOUT SCOTIABANK

Scotiabank is a proud supporter of the Canadian Football League and is the Official Bank of the CFL and the Grey Cup. Recognized as a leader internationally and among Canadian corporations for its charitable donations and philanthropic activities, in 2009 the Bank provided about $39 million in sponsorships and donations to a variety of projects and initiatives, primarily in the areas of healthcare, social services, sports and arts and culture. Visit us at www.scotiabank.com.

ABOUT THE CANADIAN FOOTBALL LEAGUE

The Canadian Football League is our league. It's built on a tradition as proud, staged on a field as broad, and played at a pace as exciting as the country we are proud to call home. Our championship game, the Grey Cup, is the biggest single annual sporting event in Canada. And the 98th edition will be played on November 28, 2010 in Edmonton, Alberta.