Scotiabank Announces Global Campaign to Recognize International Women's Day

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'Her Success, Her Way' to honour diverse achievements of Scotiabank women

TORONTO, March 8 /CNW/ - In celebration of the 99th annual International Women's Day, Scotiabank today announced the launch of a year-long recognition campaign that will celebrate the successes of Scotiabank women worldwide while providing financial support to charities that benefit women in the communities the Bank serves.

The campaign, 'Her Success, Her Way', will recognize two women each month throughout the year leading up to the 100th anniversary of International Women's Day in 2011 and will feature a broad spectrum of unique success stories of Scotiabank women.

"The 'Her Success, Her Way' campaign presents an opportunity for us to celebrate the widely diverse activities in which Scotiabank women are engaged," said Sylvia Chrominska, Group Head, Global Human Resources and Communications, Scotiabank. "We will be honouring women who have defined and achieved success for themselves either through support of their communities, commitment to their families, their service to the Bank or by balancing it all."

The recognition campaign will invite employees worldwide to submit nominations of fellow Scotiabank women who they consider to be successful. Throughout the year twenty-four women will be recognized, 12 from Canada and 12 from international locations.

Scotiabank is a leader in Advancement of Women (AoW), having earned the prestigious Catalyst Award in 2007 for outstanding initiatives that have resulted in the advancement of women in the workplace. The campaign reflects Scotiabank's commitment to AoW and to being an employer of choice for women seeking careers in the financial service industry.

Scotiabank will make a $1,000 donation to the registered charity of choice for each of the 24 women recognized and another $1,000 to the charity of choice for each of the nominators.

In addition to the 'Her Success, Her Way' campaign and as part of its International Women's Day celebrations, Scotiabank will continue the tradition of hosting local women's groups at its 'Women helping Women Charity Fair' to inform the public about the important work being done with, and on behalf of, Canadian women. The following partners will participate in the expo in the Scotia Plaza concourse on March 8th from 11:00 a.m. to 2:00 p.m.

Canadian Breast Cancer Foundation (www.cbcf.org)
               Canadian Women's Foundation (www.cdnwomen.org)
               Habitat for Humanity Toronto (www.habitat.ca)
               Interval House (www.intervalhouse.ca)
               Ovarian Cancer Canada (www.ovariancanada.org)
               Princess Margaret Hospital Foundation (www.uhn.ca)
               Willow Breast Cancer Support Canada (www.willow.org)
               Women's College Hospital (www.womenscollegehospital.ca)

"Scotiabank's commitment to supporting and inspiring women goes beyond its own walls. Through the generosity and commitment of Scotiabank's partners, employees and customers around the world, we are helping to build a brighter future for women and girls in the communities we call home," said Ms. Chrominska.

Scotiabank Support for Women-Focused Organizations and Initiatives
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Scotiabank supports a number of important organizations and initiatives that are focused on supporting women on a personal and professional level. The following are a few of the many organizations that Scotiabank and its employees have been supporting in Canada and internationally. This is not an exhaustive list, but represents a broad-base of important women-focused causes that Scotiabank is proud to support:

Canada
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    -  Canadian Breast Cancer Foundation
    -  Canadian Women's Foundation
    -  Canadian Women's Hockey League
    -  Catalyst - works globally with businesses and the professions to build
       inclusive environments and expand opportunities for women and business
    -  Dragon Boat teams
    -  Dress for Success Halifax
    -  Habitat for Humanity
    -  London Health Sciences Centre - Scotiabank Breast Health Centre
    -  Medicine Hat Women's Shelter
    -  National Ovarian Cancer Society
    -  Nightwood Theatre - promotes creative alliances among women artists
    -  Regina Women's Transition House
    -  Tour PEI - women's elite cycling
    -  University of Montreal Chair in Breast Cancer Research
    -  Wellspring
    -  West Island Women's Shelter
    -  Willow Breast Cancer Support Canada
    -  Win House - Edmonton Women's Shelter
    -  Women in Leadership Foundation
    -  Women's Executive Network
    -  Women's Place of South Niagara
    -  World Conference on Breast Cancer
    -  Yellow Brick House - York Region Women's Shelter
    -  YWCA - various locations

    International
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    -  PACE (Bahamas) - educates adolescent mothers at no cost to the student
    -  Barbados Cancer Society's Breast Screening Program
    -  Belize Cancer Society - provides support groups for cancer survivors
       and family
    -  Manos Amigas (Costa Rica) - provides support to sexually abused girls
    -  FUNDESO (Costa Rica) - funds medical services for cancer patients
    -  CONAC (Chile) - educates and treats cancer patients and families
    -  Patronato Cibaeno Contra el Cancer (Dominican Republic)- provides
       support for cancer programs, research and medical staff throughout the
       Cibao region
    -  Liga Dominicana Contra el Cancer (Dominican Republic) - cancer care
       centre
    -  Liga Nacional Contra el Cancer (El Salvador) - supports cancer
       prevention and treatment programs
    -  Asociacion de Fomento Cultural y Deportivo (El Salvador) - provides
       training to develop self-sufficient women and sustainable communities
    -  Jamaica Cancer Society - provides screening programs and public health
       awareness campaigns
    -  Unidas Contigo (Mexico) - breast cancer survivors provide support to
       women undergoing treatment and increase awareness through education
    -  Un Kilo de Ayuda (Mexico) - provides training to mothers in poor
       regions on preventing child malnutrition and supplies bi-monthly food
       packages to their children
    -  Liga Peruana de Lucha Contral el Cancer (Peru) - performs community
       awareness programs in Chincha province
    -  Sociedad Americana del Cancer de Puerto Rico - supports prevention and
       support programs for cancer patients
    -  Fundacion Mujer sin Tiempo (Puerto Rico) - provides support to Puerto
       Rican women with breast, cervix and ovarian cancer
    -  Victorious Living Foundation (St. Maarten) - promotes programs geared
       at empowerment of women
    -  Organization for the Development of Women (St. Vincent)
    -  Cancer Support Organization of Trinidad & Tobago - provides support
       for cancer patients

    About Scotiabank
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Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad. Recognized as a leader internationally and among Canadian corporations for its charitable donations and philanthropic activities, in 2009 the Bank provided about $39 million in sponsorships and donations to a variety of projects and initiatives, primarily in the areas of healthcare, education, social services and arts and culture. Visit us at www.scotiabank.com.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

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For further information: Canada Contact; Deborah Clark, (416) 933-0646, deborah_clark@scotiacapital.com; International Contact: Lauren Mostowyk, (416) 866-6806, Lauren_mostowyk@scotiacapital.com