TORONTO, Feb. 23 /CNW/ - With less than one week until the March 1st deadline, Scotiabank reminds Canadians that there is still time for them to make their RRSP contribution. And, for those who have already made their 2009 contribution, it is never too early to start planning for 2010.

"Making an RRSP contribution should be a top priority for all Canadians, even for those who do not have time for a detailed RRSP conversation before March 1st. However, this year, perhaps more than any other, there needs to be an emphasis on investment advice and making long-term investing a priority," said Gillian Riley, Senior Vice President & Head, Retail Payments, Deposits and Lending, Scotiabank. "Last minute contributors can take advantage of short-term investment options in order to park their money in an RRSP and get their tax receipt but they really should come back for a full retirement review."

For investors who do not have the time to meet with an advisor in the next few days, Scotiabank is offering a special rate on new deposits into its Money Master for RSP savings account from now until June 30, 2010. When time becomes available, those who take advantage of this offer are encouraged to meet with a Scotiabank advisor to review their retirement strategy.

While meeting with an advisor to develop a plan and discuss long-term investment strategies to help them reach their goals, Canadians can also start planning for their 2010 RRSP contribution.

"It is never too early to start planning for next year's RRSP season," suggested Ms. Riley. "Saving regularly with a pre-authorized contribution (PAC) is one way to avoid the last minute rush next year and it provides an affordable way for Canadians to make their contributions while earning interest year-round."

Select Scotiabank branches will be offering extended hours in the days leading up to the March 1st deadline to ensure your contribution can be made on time. Check with your local Scotiabank branch for further information.

Scotiabank is one of North America's premier financial institutions and Canada's most international bank. With close to 68,000 employees, Scotiabank Group and its affiliates serve approximately 14.6 million customers in some 50 countries around the world. Scotiabank offers a diverse range of products and services including personal, commercial, corporate and investment banking. With more than $496 billion in assets (as at October 31, 2009), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS). For more information please visit www.scotiabank.com.