Goalie or not, kids should know how to save....and polling shows that
    parents agree

TORONTO, Oct. 14 /CNW/ - At an event featuring the Stanley Cup(R), Scotiabank(1) today officially launched the free Scotiabank Hockey Club as one more tool to help parents interest their children in beginning and maintaining good savings habits from an early age. Research also released today indicates that 98% of parents agree that good savings habits should be established at a young age.

"As Canada's Hockey Bank, we have seen first hand through the many community events that we've sponsored the passion Canadian families have for this great game," said Barbara Mason, Scotiabank Executive Vice-President, Canadian Wealth Management. "In the 1970s, we offered the Scotiabank Hockey College for Canadian children and youth. We've revised the approach but kept the learnings, and through the Scotiabank Hockey Club we've made saving fun for the game's youngest fans by connecting hockey, cool giveaways and great contests with a savings account."

Recent polling conducted for Scotiabank by Harris/Decima revealed that 98% of Canadian parents feel good savings habits should be established when children are young and 91% of Canadian parents would like to be doing more to help their children learn good savings habits. The polling also showed that a little over half (55%) of Canadian children and youth are saving regularly, either every time, or most times that they receive money. With almost two-thirds of Canadians agreeing that they are "hockey-involved" through activities such as watching games, going to games, playing, or watching their children's games, the Scotiabank Hockey Club has brought together the importance of saving and Canadians' love of this game.

"Through this unique promotion, the NHL is working with Scotiabank to connect to the youth of Canada through the game they love to deliver the timeless lesson of financial responsibility," said Brian Jennings, NHL Executive Vice President of Marketing. "The NHL is proud to partner with Scotiabank to help deliver this important message."

"Financial literacy is important and we know that Canadian parents are focused on making the most of their finances, and on passing on good savings habits to their families," continued Ms. Mason. "We have a number of tips and tools available on our website to help them manage household funds, and to share these habits with their children."

Starting October 1st, any child who enrolls in the Scotiabank Getting There Savings Program will receive a Scotiabank Hockey Club Savings Tin and be offered membership in the Scotiabank Hockey Club featuring free magazines and web access filled with hockey tips and chances to win amazing hockey-related prizes, like trips to an NHL(R) Playoff Game, the NHL Winter Classic(R) or NHL Awards(TM) in Las Vegas. Television ads that began running October 1 have some fun with the Club and will have appearances by the Club's ambassadors, Jarome Iginla and Cassie Campbell, two of hockey's friendliest stars.

The main icon for this program is a savings tin coin bank that was specifically designed to interest hockey's youngest fans and features the logos of every Stanley Cup(R) Champion team and the year in which they won hockey's most coveted trophy. Some contests and features of the program are open to all Scotiabank customers and the general public, but the full program is restricted to those who enroll in the Getting There Savings Program. For more information, on Scotiabank's hockey programs, including official contest rules & regulations, visit www.scotiahockeyclub.com

Membership in the Scotiabank Hockey Club is free and the Getting There Savings Program offers 20 debit transactions free of charge, and is open to Canadians under the age of 19 years.

The Harris/Decima Survey, conducted from October 1-5, 2009, surveyed 1,011 Canadians, of which 213 are parents of children 17 and under. Results for the full sample is considered accurate +/- 3.1%, 19 times out of 20, and results among parents of children 17 and under is considered accurate +/- 6.7%, 19 times out of 20.

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network) and radio (NHL Radio, Sirius XM Radio and XM Canada). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

About Scotiabank

As the Official Bank of the NHL(R), NHLPA(R), NHL Alumni(TM) and the CWHL, Scotiabank is very proud to be Canada's Hockey Bank. Scotiabank has a long tradition of supporting hockey in Canada from local teams and minor hockey associations to professional players and leagues. Through its partnerships, Scotiabank's hockey programs enrich the communities where Canadians live and work by engaging fans and players in new ways to celebrate our game. Scotiabank supports the passion and pride Canadians feel for hockey and believes it is fundamental to helping young people learn about teamwork, camaraderie and the spirit of competition. Scotiabank also has partnerships with the Calgary Flames(R) and the Ottawa Senators(R) whose home arena is Scotiabank Place. For more information, on Scotiabank's hockey programs visit www.scotiahockeyclub.com

SEE: Backgrounder, Scotiabank Hockey Club
    Backgrounder, Polling Results
    Backgrounder, Savings Tips to Help Parents Help Their Children

(R) NHL, the NHL Shield and the image of the Stanley Cup are registered trademarks and the word mark Stanley Cup is a trademark of the National Hockey League. All NHL logos and marks and NHL team logos and marks depicted herein are the property of the NHL and the respective teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. (C) NHL 2009. All Rights Reserved

(1)Registered trademarks of the Bank of Nova Scotia.

Scotiabank Hockey Club Connects Families, Savings, and
    Canada's Favourite Game

    Backgrounder: Scotiabank Hockey Club

    Scotiabank Hockey Club

     -  The Scotiabank Hockey Club membership is free.
     -  Everyone who enrolls in the Getting There Savings Program after
        October 1st will receive their Scotiabank Hockey Club Savings Tin
        containing:
           -  Jarome Iginla and Cassie Campbell Hero Card
           -  Keychain
           -  Scotiabank Hockey Club Booklet
           -  Pro Hockey Life Tip Sheet
           -  Stanley Cup(R) Champions Locker Poster
           -  The Scotiabank Hockey Club Golden Ticket that has a unique PIN
              number. Each ticket could win someone tickets to an NHL(R)
              Playoff Game, The NHL Winter Classic(R) or NHL Awards(TM) in
              Las Vegas.

    Members will also receive three free issues of the Scotiabank Hockey Club
Magazine.

     -  Scotiabank Hockey Club television ads that began running October 1
        will have appearances by the Club's ambassadors, Jarome Iginla and
        Cassie Campbell.

    For more information, please visit www.scotiahockeyclub.com

    The Getting There Savings Program:

     -  Designed for customers under 19 years of age, this account provides
        an incentive to save and is a great way for young people to learn
        about day-to-day banking and the benefits of saving.

    -   We have a long history of helping Canadian youth save money. The
        Getting There Savings Program started in 1982, and was originally
        introduced as the Scotia Hockey College account in 1971.

    -   This no monthly fee program provides 20 debit transactions including:
           -  chequing, cash withdrawals, bill payments, transfers, Debit
              purchases using Interac Direct Payment.
           -  access to Scotiabank branches, automated banking machines,
              Scotia OnLine(1) Financial Services, TeleScotia(1) telephone
              banking and Wireless Financial Services.
           -  cash withdrawals when traveling outside Canada, from ATMs
              belonging to member banks of the Global ATM Alliance


    Scotiabank Hockey Club Connects Families, Savings, and
    Canada's Favourite Game

    Backgrounder: Polling Results - Canadian Families, Savings and Hockey

    The Harris/Decima Survey, conducted from October 1-5, 2009, surveyed 1,011
Canadians, of which 213 are parents of children 17 and under. Results for the
full sample is considered accurate +/- 3.1%, 19 times out of 20, and results
among parents of children 17 and under is considered accurate +/- 6.7%, 19
times out of 20.

    National Highlights:

    -   91% of Canadian parents would like to be doing more to help their
        children learn good savings habits.

    -   98% of Canadian parents feel good savings habits should be
        established when children are young.

    -   55% of Canadian parents said that their children save either every
        time (18%)or most of the time (36%) that they receive money.

    -   63% of Canadians are "hockey involved" through activities that
        include watching games, going to games, playing or following a
        favourite team.

    -   87% of Canadian parents expressed an interest in opening a bank
        account for children that would help them learn good savings habits


    Backgrounder: Tips to Help Canadian Parents Help Their Children Learn
    about Saving

    1.  Teach them the value of work and money by giving them a small
        allowance for doing household chores, starting a paper route, or
        helping out the neighbours with grass cutting, snow shoveling or
        other chores so they know that prior to 'spending' money they need to
        first 'earn' it.
    2.  Encourage the habit of 'paying yourself first', by setting aside the
        first 10% of their allowance in a savings account. To show them how
        small savings can add up, we offer a Future Value Calculator at
        www.scotiabank.com/cda/content/0,1608,CID10863_LIDen,00.htmlNo.
    3.  Look for programs that give you something back if you use them. For
        example, by using our Getting There account to make debit
        transactions, use Scotiabank's free Bank the Rest program to
        automatically round up each purchase to the next dollar and deposit
        the difference into a Money Master Savings Account.
    4.  Teach them to read flyers to understand that things they want to buy
        will likely go on sale at some point - help them stretch their
        spending power and save the difference!
    5.  Show them how you use 'hand me downs' for clothing, toys or other
        equipment to teach them that if you take good care of your
        possessions, they can be used longer and putting off the need to
        spend more on new items.
    6.  Talk about the difference between wanting something and needing
        something.
    7.  Challenge them to find and pick out deals. When ordering food for
        lunch, for instance, is it cheaper to buy a 'combo' or the 'special
        of the day'?
    8.  Show them how late penalties can cost money which cuts into spending
        power. Returning video games or DVDs late back to the rental store
        costs more money.
    9.  Show them how 'buying in bulk' can save money - especially if items
        are on sale or are packaged to offer an incentive to buy multiple
        items.
    10. Show them how to make a basic budget and to track what they're
        spending their money on - either with receipts for cash purchases or
        using online banking to view debit purchases. For a sample budget
        that you can use for your family budget, try the "Find the Money"
        Calculator at
        http://cgi.scotiabank.com/cgi-bin/Scotiabank/Calculators/CashFlowCalc.cgi

    Did you know.......

    -   $5 dollars saved per month and deposited in a savings account like
        the Scotiabank Getting There Account will result in more than $600 at
        the end of 10 years!
    -   Rounding up your lunch purchase to the nearest dollar could help you
        save almost $200 a year. Try our "Bank the Rest" calculator to see
        how rounding up your purchases can add up your savings
        http://www.scotiabank.com/BankTheRest/
    -   Through an agreement with Pro Hockey Life, you can save 10 per cent
        on regularly priced hockey equipment, memorabilia and services by
        paying with a Scotiabank debit or credit card, either online or in
        store. For more information, visit
        www.scotiabank.com/cda/content/0,1608,CID13072_LIDen,00.html
    -   SCENE gives movie-goers points that they can use towards free movies,
        music downloads, concert tickets and much more. Visit
        www.scotiabank.com/cda/content/0,1608,CID11149_LIDen,00.html
    -   Scotiabank has an RESP calculator available to help parents determine
        how much they may need to save for their child's education, and make
        a plan to reach their goals.
        www.scotiabank.com/cda/content/0,1608,CID6307_LIDen,00.html

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