TORONTO, Aug. 5 /CNW/ - ScotiaLife Financial announced today it is
offering a full range of home and auto insurance products and services.
    Effective immediately, customers can call 1-866-989-4755 to receive a
quote on products and services covering vehicles, including motorhomes and
snowmobiles, as well as homes, condominiums and the personal property of
renters.
    "ScotiaLife Financial products and services are affordable and convenient
and we are committed to delivering a superior customer experience," said Mark
Cummings, Senior-Vice President and Head, Insurance Canada, Scotiabank.
Effective August 17, customers will be able to go on-line at
www.scotialifefinancial.com to obtain an insurance quote - part of ScotiaLife
Financial's new and improved Web experience.
    "The launch of our new home and auto insurance products underscores
ScotiaLife Financial's commitment to expanding our offering to ensure we are
providing Canadians with comprehensive solutions for their insurance needs,"
Mr. Cummings added.
    Today's announcement builds on a solid foundation of products, services
and expertise currently provided by ScotiaLife Financial - Scotiabank's
Canadian insurance brand - which includes comprehensive life and health,
creditor and travel insurance.
    Earlier this year, ScotiaLife Financial announced the launch of a new
term product, ScotiaLife Term 1 Insurance, which provides Scotiabank customers
the opportunity to obtain flexible, affordable group insurance coverage
ranging from $50,000 to $1 million. "We will soon be announcing additions to
our life and health insurance product suite to provide even greater choice for
our customers," Mr. Cummings said.

    Scotiabank is one of North America's premier financial institutions and
Canada's most international bank. With close to 69,000 employees, Scotiabank
Group and its affiliates serve approximately 12.8 million customers in some 50
countries around the world. Scotiabank offers a diverse range of products and
services including personal, commercial, corporate and investment banking.
With more than $513 billion in assets (as at April 30, 2009), Scotiabank
trades on the Toronto (BNS) and New York Exchanges (BNS). For more information
please visit www.scotiabank.com.