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More partners join in the festivities in celebration of Canada's largest cultural festival of its kind.TORONTO, April 21 /CNW/ - To launch the 2009 Scotiabank Caribana Festival Calendar today, the Festival Management Committee (FMC) and Scotiabank announced a three years sponsorship extension taking title sponsorship of the event through 2012. The FMC also celebrated the 42nd annual Festival Calendar launch by announcing new media partners and green initiatives for this year. "It is through the strength of partnerships and our network of supporters that the Scotiabank Caribana Festival thrives," said Joe Halstead, Chair, Festival Management Committee. "In 2008, the Festival attracted more than 1.3 million spectators and participants and we expect continued success in 2009." "The Scotiabank Caribana partnership has opened an exciting new chapter for our Bank, our customers and employees," said Scotiabank District Vice-President Christine Williams. "We are pleased to support Canada's largest cultural festival, making a commitment to host the Scotiabank Caribana Festival for years to come." Scotiabank Caribana's FMC also announced a new multi-year media partnership with CTV and CP-24 which is scheduled to broadcast live from the Scotiabank Caribana Parade on August 1st. CTV has previously sponsored the event in 2007. Joining the 42nd annual Scotiabank Caribana as broadcast partner this year is CFRB, long-time supporter of the festival; SWAY Magazine as magazine sponsor; LIME.com as social media partner and Toronto SUN as print media partner. Continuing their support and encouragement of this international cultural fixture is the City of Toronto, Province of Ontario, Federal Government, RIM/Blackberry (supporting the Scotiabank Caribana Gala), State Farm Insurance, Tourism Toronto, GTAA, ROM, Liberty Grand, Westin Harbour Castle, and the Caribbean Arts Group. Scotiabank Caribana's summer Festival Calendar includes a series of events beginning with Calypso Tent Music Series, Jun 6 - Jul 5; Calypso Monarch Finals and Junior Carnival, Jul 18; Scotiabank Caribana Art Exhibition, Jul 23 - Aug 3; Scotiabank Caribana Gala, Jul 24; King and Queen, Jul 30; Pan Alive, Jul 31; Scotiabank Caribana Parade, Aug 1; and De Scotiabank Caribana Lime, Aug 2. This landmark festival is a key tourist attraction for the City of Toronto. Scotiabank Caribana is a cultural explosion of Caribbean music, cuisine, revelry as well as visual and performing arts. Launched in 1967 as a Centennial Project, the world famous festival has become a major international event and an expression of Toronto's multicultural and multiracial society. The Festival is now celebrating its 42nd anniversary. For more information, please visit http://www.caribanafestival.com/events.html. Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad. Recognized as a leader internationally and among Canadian corporations for its charitable donations and philanthropic activities, in 2008 the Bank provided about $43 million in sponsorships and donations to a variety of projects and initiatives, primarily in the areas of healthcare, education, social services and arts and culture. Please visit us at www.scotiabank.com.SEE ATTACHED BACKGROUNDER: 2009 PROGRAMME OF EVENTS Scotiabank Caribana 2009 List of Events Feel De VIBE ------------------------------------------------------------------------- Event Event Name Date Venue Time Description ------------------------------------------------------------------------- Calypso Tent Jun 6 - various The series runs 3 nights Music Series Jul 5 locations TBD each week (Fri-Sun.) at various venues in Toronto, each night featuring a different cast of singers and 'live' bands performing Calypso in its best storytelling tradition - social and political commentary, humour and wit. ------------------------------------------------------------------------- Official Nathan 12:00pm The official ceremony Launch July 14 Phillips - launches the activities Square 02:00pm for the Scotiabank Caribana Festival Season. It is a snapshot of what's in store over the coming weeks. ------------------------------------------------------------------------- Calypso Queen 7:00pm This is where the Calypso Monarch July 18 Elizabeth - Monarch is crowned. Come Finals Theatre, 12:00am and see the best and CNE biggest Canadian Calypsonians battle for the crown. From the topical to the lyrical, the sweet soca rhythms will lift you out of your seat and get you moving. ------------------------------------------------------------------------- Junior Yorkgate 10:00pm Junior Carnival provides Carnival July 18 Mall - festival goers and the 04:00pm surrounding community the opportunity to experience the thrills and joys as young masqueraders participate in their early festival years. ------------------------------------------------------------------------- Art Jul 23 - Royal 12:00pm The Association of Exhibition Aug 3 Ontario - African Canadian Artists Museum 09:00pm presents original Daily paintings and sculptures that have been influenced by the diversity of our people. ------------------------------------------------------------------------- Scotiabank July 24 Liberty 6:30pm An evening of elegance Caribana Grande celebrating Carnival Gala Exhibition Music and Arts. Place ------------------------------------------------------------------------- King & Queen July 30 Lamport 7:00pm On the Thursday night Show Stadium - before the Scotiabank 12:00am Caribana Parade, all the Kings and Queens of the Bands meet to do battle. Like peacocks they will primp and preen, eliciting oohs and aahs from the audience. It is an honour for any reveler to be enthroned the King or Queen of his or her band. ------------------------------------------------------------------------- Pan Alive July 31 Lamport 7:00pm A thrilling evening Stadium - showcasing the musical 12:00am and tonal qualities of the steelpan, as members of the Ontario Steelband Association compete before a panel of judges. ------------------------------------------------------------------------- Scotiabank Aug 1 Exhibition 10:00am This showcase event Caribana Place - features an incredible Parade & 06:00pm display of colours and Lakeshore pageantry. Toronto will Blvd come alive with the sights and sounds of Carnival. ------------------------------------------------------------------------- De Aug 2 Olympic 12:00pm This event will highlight Scotiabank Island - the various cultures of Caribana Lime 08:00pm all of the Caribbean people. It's a celebration of food, song, dance, theatrical drama and story telling. -------------------------------------------------------------------------
For further information: Stephen Weir, Scotiabank Caribana Publicist, (416) 391-5608 or Stephen@stephenweir.com; Alicia Sealey, Scotiabank Caribana Publicist, (416) 599-0664 or atchp@the-wire.com; Livy Feldgajer, Scotiabank Public Affairs, (416) 866-6203 or livy_feldgajer@scotiacapital.com