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Torontonians invited to run, pledge and cheer on September 28th TORONTO, Sept. 24 /CNW/ - City of Toronto Mayor David Miller, Michael "Pinball" Clemons and Scotiabank Executive Vice-President Robin Hibberd were joined today by representatives from Toronto charities, neighbourhoods and schools and the Toronto Argo Cheerleaders in kicking off Marathon Mania in Toronto. "This world-class sporting event features elite athletes at the top of their sport and has evolved into a wonderful annual event for Toronto," said Mayor David Miller. "The Scotiabank Toronto Waterfront Marathon is one of the many events we're proud to host that make Toronto a liveable city. The marathon supports important charities, brings out the best in our neighbourhoods and is a race of choice for some of the world's best marathon runners." This year there are more reasons than ever to participate in marathon 'mania' at the Scotiabank Toronto Waterfront Marathon (STWM). In its biggest race yet, the marathon will attract world class athletes from all corners of the globe and will support over 60 charities making a difference in our community. 11 neighbourhoods along the race route will put on unique and fun community cheering teams to inspire and motivate the runners. For more than 1,000 school children, this event will be the culmination of the Scotiabank Marathon Kids program, under which they run a full marathon over the course of several weeks, completing the last five kilometers at the official race. "We're very proud of our long history with the Scotiabank Toronto Waterfront Marathon," said Robin Hibberd, Executive Vice-President, Personal Lending & Insurance, Scotiabank. "Sunday's event will see many personal bests for runners of all ages and stages and we hope to achieve race history by building on the $920,000 raised for charity at last year's event. It's a fun, family event with many reasons to cheer." Michael "Pinball" Clemons and the Toronto Argo Cheerleaders led a warm-up exercise at today's event to get the crowd ready for the main event on Sunday. "We lead by example," said Michael Clemons. "This event, the runners who have chosen to run on behalf of a charity and the people who have sponsored them have all shown leadership by choosing to get involved and by giving back to our community. I'm pleased to be here today to help launch the Scotiabank Toronto Waterfront Marathon." This year's STWM expects to draw more than 13,000 runners - double the size of the event five years ago. For the first time, the race was awarded an IAAF Silver Label, making it one of only five marathons in North America with this recognition, and putting it in an exclusive class with New York, Boston and Chicago. "Our race is now on par with other top-flight marathons around the world and we're inviting the whole city to take part," said Race Director Alan Brookes. "Whether it's running, pledging or cheering, this is the year to get involved, to be part of Toronto's biggest street party, and to help make the Scotiabank Toronto Waterfront Marathon Toronto's best marathon ever. This is a festival that just happens to be a run!" Among those running this year are Torontonians such as Toronto Argonaut Andre Talbot, GTA MPP and Minister of Labour Peter Fonseca and City Councilor Karen Stintz, who will each be running for different causes close to their hearts. Andre Talbot is running for Teresa's Group - an organization that supports children affected by HIV and AIDS in Toronto. "I'm running to help erase the stigma associated with this disease," said Talbot. "I'm running for the hundreds of families that have needed The Teresa Groups' compassion. I'm running for their future." For Torontonians who don't consider themselves runners - there are still several ways to get involved with this year's 'marathon mania'. How to take part in 'Marathon Mania': Run, Pledge or Cheer Run - Join runners from around the world by taking part in either the full marathon (42.195km), half marathon or 5K. Start times: Marathon/Half Marathon 7:30am; 5K 8.15am from Nathan Phillips Square Pledge - The Scotiabank Charity Challenge - A great way to get involved this year is to participate in the Scotiabank Charity Challenge and pledge a runner in support of one of 60 different local charities. Scan the website and pledge a runner like 60 year old Alfred Carr, running the half marathon for the Alzheimer Toronto team in honour of his 55 year-old wife Anne, diagnosed with Alzheimer's in 2005. And why stop at pledging? Come on out, shout yourself hoarse and support the runners going the distance. Cheer - The Neighbourhood Challenge - Support your 'hood ! From the Humber Bay to the Beaches, eleven official Neighbourhood Cheering & Entertainment Centres will be stationed along the race route. Be thoroughly entertained as each neighbourhood welcomes spectators with an amazing show - from Little India's pulsating Bhangra beats to the energy-infusion of St. Lawrence's Samba Squad. Come out and cheer on the competitors or pledge a neighbourhood champion taking part in the race - someone like Beaches Champion, Keith Begley, who is raising money for the Beaches' own local hero - 11-year-old Justin Murphy who needs two new cochlear implants to help him hear once again. The most spirited Neighbourhood Cheering & Entertainment centre on the day will be awarded $6000 towards their cause, courtesy of Scotiabank. About The Scotiabank Toronto Waterfront Marathon For the first time ever, this year's marathon was given Silver label status by the International Association of Athletics Federation (IAAF) making it only one of only five internationally recognized marathons in North America, putting Toronto on the map in the international athletic community. While the race is certainly gaining international profile - it has also gained profile within the city. Earlier this year Toronto Mayor David Miller invited the race - for the first time ever - to move its Start/Finish line to City Hall at Nathan Phillips Square. The marathon attracts participants from more than 35 countries and aims to raise $1 million for more than 60 local community charities. Visit www.torontowaterfrontmarathon.com for further event information. About Scotiabank Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad. Recognized as a leader internationally and among Canadian corporations for its charitable donations and philanthropic activities, in 2007 the Bank provided more than $43 million in sponsorships and donations to a variety of projects and initiatives, primarily in the areas of healthcare, education and social services and arts and culture. Please visit us at www.scotiabank.com.
For further information: or to arrange an interview please contact: Julia Wall-Clarke, Narrative Advocacy Media, Office: (416) 922-2211 ext 3281 or email Julia.clarke@narrativeadvocacy.com; Livy Feldgajer, Scotiabank Public Affairs, Office: (416) 866-6203 or email livy_feldgajer@scotiacapital.com