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HONOURING THE RIDE'S TENTH ANNIVERSARY PHOTO OPPORTUNITY MONTREAL, July 31 /CNW/ - On August 1, 2008, hundreds of cyclists will stream through the streets of Montréal, ending their annual six-day trek from Toronto. This year, the Friends For Life Bike Rally honours its tenth anniversary of supporting the Toronto People With AIDS Foundation (PWA) and expects to raise $1 million. "As long as there's a reason, there's a ride," said Todd Ross, co-chair of the event. "Ten years after the rally was born, people living with HIV/AIDS in our community still need support. As long as they do, we will keep riding."Friday, August 1, 2008 5:00 p.m. Arrival at Place Emilie-Gamelin, Rue Berri and Ste CatherineGreat photo opportunities will also be available as the cyclists ride along the Lachine Canal to Old Montréal and descend down Rue Berri from René-Lévesque. The 330 riders will wear matching jerseys and red ribbons will adorn their helmets. "This year, Scotiabank is proud to join the Bike Rally as its presenting sponsor," said Cory Garlough, Vice-President, Global Employment Strategies, Scotiabank. "In addition to our corporate support, we have a number of employees who will participate by cycling, fundraising and volunteering at the many stops along the route." "There's an undeniable energy that comes from hundreds of cyclists and volunteers working towards a common cause," said Stefanie McQuaid, rally co-chair. "Their collective efforts have allowed PWA to strengthen and expand its services to the men, women and children living with HIV/AIDS." Visit www.bikerally.org for backgrounders and more information. Spokespeople are available to talk about the event, as well as broader HIV/AIDS issues in Ontario. About the Toronto People With AIDS Foundation The Toronto People With AIDS Foundation exists to promote the health and well-being of all people living with HIV/AIDS by providing accessible, direct, and practical support services. It is Canada's largest direct support service agency for people living with HIV/AIDS. For more information, please visit: www.pwatoronto.org
For further information: Stefanie McQuaid, Co-Chair, (416) 859-1238