MONTREAL and NEW YORK, March 20 /CNW/ -- Eloda Corporation (TSX-V: ELA)
announced today that Canadian media buying agency Touche!PHD has taken the
step toward increased control over media buying processes by testing the use
of Eloda Protocol as a more effective way to manage the advertising campaigns
of its client Scotiabank.
    "We are really excited about the promise of Protocol! It's about time
that appropriate tools are made available which will allow our teams to have a
better control of the TV campaigns of our clients," said Alain Desormiers,
President of Touche!PHD. "Protocol's platform is very user-friendly and would
provide us with the tools to improve the efficiency of a campaign's execution
for our clients. We are looking forward to the results of this important
test."
    Eloda Protocol provides advertisers and media buyers with a Web-based
interface that allows real-time tracking of their ads' broadcast. In addition,
Eloda Protocol enables real-time management of any reported discrepancy so
agencies can determine full delivery of their contracted commercials at the
end of the campaign. With Eloda Protocol, agencies would finally ascertain if
they truly received what they purchased.
    "We are very happy to participate in this pilot through Touche!PHD. We
are always looking to maximize our media investment with the best tools
available on the market," said Rick White, Vice President, Brand and Marketing
Management of Scotiabank.
    Eloda Corporation (TSX-V: ELA) is a third party providing a suite of
innovative, effective and user-friendly measurement and validation tools for
the advertising industry. The company is headquartered in Montreal, with an
office in New York City. For more information, visit www.eloda.com.
    Touche!PHD inc. is the Montreal office of the PHD Network, a global media
network owned by the Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading
global advertising, marketing and corporate communications company. Omnicom's
branded networks and numerous specialty firms provide advertising, strategic
media planning and buying, direct and promotional.
    The TSX Venture Exchange does not accept responsibility for the adequacy
or accuracy of this release.