- Launches the SCENE Saawariya Contest For A Trip To India

    TORONTO, Nov. 8 /CNW/ - Scotiabank joins friends of the South Asian
community in a celebration of its rich culture and tradition at a preview of
the Sony Pictures Bollywood movie, Saawariya (Beloved).
    "As Canada's most international bank, we are part of many vibrant
communities in some 50 countries around the globe," said Sabi Marwah,
Vice-Chairman of Scotiabank. "We are very proud of our partnerships with
Canada's South Asian communities and we look forward to building upon our
strong relationships in the months and years to come."
    Directed by acclaimed Indian filmmaker Sanjay Leela Bhansali, Saawariya
tells the romantic story of a couple over the course of four nights.
    As part of the celebrations, movie goers who use their SCENE membership
to buy tickets to see Saawariya will automatically be entered in the SCENE
Saawariya Contest and be eligible to win a trip for two to Mumbai, India - the
home of Bollywood. Saawariya opens tomorrow in five Cineplex Entertainment
theatres in the GTA and Vancouver, and the contest will run from November 9 to
30. Participating theatres include:GTA:         SilverCity Brampton
                 Cineplex Odeon Sheppard Grande

    Vancouver:   SilverCity Mission
                 Cineplex Odeon Strawberry Hill
                 SilverCity Riverport"As part of our partnership with Cineplex we are proud to celebrate with
our friends from the South Asian community," said John Doig, Senior
Vice-President of Brand and Marketing Programs, Scotiabank. "At Scotiabank, we
say 'you're richer than you think', and our definition of richness is far
broader that just money - we support activities and programmes that enrich the
communities where we live and work - and we believe our event tonight most
certainly adds richness to our lives."

    SCENE is a rewards program launched by Scotiabank in partnership with
Cineplex Entertainment. The SCENE debit and VISA rewards program was launched
nationally on May 2, 2007.

    Scotiabank is one of North America's premier financial institutions and
Canada's most international bank. With almost 60,000 employees, Scotiabank
Group and its affiliates serve approximately 12 million customers in some 50
countries around the world. Scotiabank offers a diverse range of products and
services including personal, commercial, corporate and investment banking.
With $408 billion in assets (as at July 31, 2007), Scotiabank trades on the
Toronto (BNS) and New York Exchanges (BNS). For more information please visit
www.scotiabank.com.

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