Win Free Movies By Shopping Online with the SCENE ScotiaCard

    TORONTO, Oct. 5 /CNW/ - Starting Monday SCENE ScotiaCard holders who make
a purchase at any Interac Online participating merchant using their debit card
will be automatically entered in a contest to win 25,000 bonus SCENE points.
    From October 8th to November 30th SCENE ScotiaCard holders who use their
card to make a purchase online with the Interac Online service, will be
entered to win one of 50 prizes of 25,000 bonus SCENE points. That is 25 free
movies! For complete contest details visit www.scene.ca.
    "Shopping online is a convenient way for busy, time-pressed individuals
to get things done and now they have the opportunity to win free movies while
they do it," said Gregg Friday, Head of Customer Acquisitions and Partnerships
Scotiabank. "Canadians love to go to the movies and this contest means that
50 of them will be going for free."
    Interac online is a new payment service designed specifically for the
internet that allows Canadians to pay for goods and services online using
their debit card. For more information on how Interac Online works, visit
www.scotiabank.com.
    "Interac Online is a new online payment service from Scotiabank that
provides our customers with more value and convenience," said Dave Metcalfe,
Director, Consumer Payments, Scotiabank. "Partnering with a successful program
like SCENE on this contest is a great way to get this new service out to our
customers."
    SCENE is an entertainment rewards program launched by Scotiabank in
partnership with Cineplex Entertainment. The SCENE debit and VISA rewards
program was launched nationally on May 2, 2007.

    Scotiabank is one of North America's premier financial institutions and
Canada's most international bank. With almost 60,000 employees, Scotiabank
Group and its affiliates serve approximately 12 million customers in some
50 countries around the world. Scotiabank offers a diverse range of products
and services including personal, commercial, corporate and investment banking.
With $408 billion in assets (as at July 31, 2007), Scotiabank trades on the
Toronto (BNS) and New York Exchanges (BNS). For more information please visit
www.scotiabank.com.




For further information:
For further information: Paula Cufre, Scotiabank Public Affairs, (416)
933-1093