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More than 50 charities, 1,000 kids and 12,000 runners to participate in the Scotiabank Toronto Waterfront Marathon TORONTO, Sept. 28 /CNW/ - The Scotiabank Toronto Waterfront Marathon began officially today at the Runner's Expo, as elite athletes from around the world met with participants of the Scotiabank MarathonKIDS program to receive their running bibs and celebrate Toronto's longest street party. The Toronto lakeshore, from the Beaches to High Park will draw crowds in the thousands to cheer on the world's best runners and local athletes who are going the distance to support their favourite charities. "This is a great race for a great city because it brings so much back into our communities," said Scotiabank President and CEO Rick Waugh. "In Scotiabank's 10th year as title sponsor of the event we are especially proud to see growth in both the Scotiabank Group Charity Challenge and the Scotiabank MarathonKIDS program - both community driven initiatives that support and enrich our communities." More than 50 official charities have registered for the Scotiabank Group Charity Challenge, which raises funds through pledges collected by marathon, half-marathon and 5k participants. Prizes of $5000 will be awarded to the leading charities in each of the three categories - the charity with the most runners; with the largest amount of pledges raised; and with the most pledges per runner. Since its inception in 2003, the Scotiabank Group Charity Challenge has raised more than $1.9 million for charity. Three Scotiabank MarathonKIDS were on hand at the launch to present running bibs to elite athletes competing Sunday on Canada's fastest marathon course. The Scotiabank MarathonKIDS program promotes a healthy and active lifestyle from a young age while providing kids with the opportunity to increase physical activity and to work towards reaching a goal. The three students on hand today represented the more than 1,000 students in grades 4-to-8 who have been running in daily intervals since the start of the school year and will be completing the last five kilometers of a full marathon this weekend. This year, more than 12,000 runners from 35 countries and 40 U.S. states are participating in the Scotiabank Toronto Waterfront Marathon weekend, a significant increase from last year. Daniel Rono of Kenya will attempt to beat last year's time and course record of 2:10:15 by 20 seconds while Malgorzata Sobanska of Poland returns to beat her 2006 winning time and women's course record of 2:34:32. Scotiabank is offering a $20,000 cash bonus for both the man and woman who can set new records for Fastest Marathon on Canadian Soil. "We have our best-ever elite fields this year at the Scotiabank Toronto Waterfront Marathon," said Race Director, Alan Brookes. "There are going to be several thrilling races to watch: will Daniel and the other competitors get under 2:09:55 and eclipse the 31-year-old All-comers record? Will the women go under 2:26:01 and run the fastest women's marathon ever in Canada? Will an assortment of marathoners drawn from as far away as New Zealand and Peru get their sub 2:15 Beijing qualifiers? Can Team Canada dethrone Team Mexico? It's going to be an exciting morning!" The Oasis Neighbourhood Challenge is another fundraising initiative that gives back to the communities through which the Marathon runs. Each neighbourhood competes to win a cash prize for their local organization or charity by presenting the "Best Entertainment and Cheering Section". Spectators are also invited to cheer on their local Neighbourhood Champion - a marathoner from one of ten neighbourhoods. The Neighbourhood Challenge draws crowds in the thousands while raising funds for neighbourhood organizations and charities, and is a vital part of the Scotiabank Toronto Waterfront Marathon's year-round impact on the city. Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad. Recognized as a leader internationally and among Canadian corporations for its charitable donations and philanthropic activities, in 2006 the Bank provided more than $42 million in sponsorships and donations to a variety of projects and initiatives, primarily in the areas of healthcare, education, social services and arts and culture. Scotiabank is on the World Wide Web at www.scotiabank.com.
For further information: Livy Feldgajer, Scotiabank Public Affairs, (416) 866-6203 or livy_feldgajer@scotiacapital.com; Alan Brookes, Race Director, (416) 464-7437