Media Advisory - Hockey fans unite: National pledge launches to support the Ottawa Senators

    Leafs fan Mayor Miller will be first to pledge support -
    50,000 pledges to be distributed Thursday in downtown Toronto

    TORONTO, May 30 /CNW/ - Calling all hockey fans! Whether you're
Oilers-obsessed, a Leaf-lover, Flames fanatic, or a committed Canadien or
Canuck - the time for ice hockey rivalries is over. Scotiabank will launch an
online pledge Thursday May 31st, at 5 a.m. that asks Canadians to support the
Ottawa Senators and bring the world's greatest trophy back to Canada - the
nation where hockey was born. Toronto Mayor David Miller will be the first
Canadian to sign the pledge, along with Vancouver Mayor Sam Sullivan and
Calgary Mayor David Bronconnier.
    Participants who sign the pledge also have a chance to win two tickets to
game six in Ottawa (includes accommodation, travel and spending money). To
spread the word to Torontonians, Scotiabank will be distributing 50,000 copies
of the pledge on Thursday May 31st from 7 to 9:30 a.m. at Union Station and
the intersection of Yonge and Bloor.Media Photo Opportunity:

    Where:    Union Station and the intersection of Yonge and Bloor

    What:     Senator-clad reps in hockey jerseys will be distributing 50,000
              copies of the Scotia Pledge to support the Ottawa Sens and
              bring the world's greatest trophy back to Canada

    When:     Thursday May 31st, 7 - 9:30 a.m. (Pledge goes live that morning
              at 5 a.m.)

    Why:      Media are invited to attend and encouraged to ask Torontonians
              (and devoted Leafs fans) where their loyalty lies - with their
              team or their country?The Scotia Pledge

    I, __________
    devoted fan of the ____________________________
    solemly swear to set aside team rivalries
    for the duration of the season
    and pledge my support
    to the remaining Canadian team.

    I hereby dedicate my hockey-loving soul
    to their quest to bring the glory home
    to the place where hockey was born,
    where the game was perfected,
    where its spirit runs deepest,
    And where the world's greatest trophy belongs.

    To make the pledge, visit www.senspledge.com
    (Pledge goes live Thursday May 31st at 5 a.m.)




For further information:
For further information: Lindsay Mattick Davidson, Office: (416)
644-4123, Cell: (416) 908-7360, Lindsay.mattick@narrativeadvocacymedia.com;
Amanda Alvaro, Office: (416) 644-4122, Cell: (416) 453-7399,
amanda.alvaro@narrativeadvocacymedia.com