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(TSX:CGX.UN) Re-naming of former Paramount Vancouver Theatre to be announced VANCOUVER, April 30 /CNW/ - Scotiabank and Cineplex Entertainment invite members of the media to attend an exclusive Hollywood-style event, including red carpet treatment for guests, to celebrate the launch of SCENE - a new entertainment rewards program. The new name of the former Paramount Vancouver Theatre will also be unveiled.WHAT: Cineplex Entertainment and Scotiabank have joined forces to create SCENE, the first Canadian entertainment rewards program that will reward members just for going to the movies and making purchases with their Scotiabank debit and VISA cards. For the first time ever, guests will be able to sign up for their SCENE membership card and begin collecting points immediately. The event will feature: - Giveaways, Contests and Prizes - Break Dancers - Make-up Artists - Professional FM Radio DJ Appearance and Music - Food & Refreshments WHERE: Paramount Vancouver Theatre 900 Burrard St, (corner of Burrard and Smithe Streets) Vancouver, British Columbia WHEN: Wednesday, May 2, 2007 Doors open at 5:30 p.m. WHO: - Ellis Jacob, President and CEO, Cineplex Entertainment - Rick White, Vice-President, Brand and Marketing Programs, Scotiabank
For further information: or media RSVP: Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment, (416) 323-6648 or pat.marshall@cineplex.com; Kim Struthers, Scotiabank Public Affairs, (778) 327-5451 or kim.struthers@scotiabank.com