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TORONTO, March 26 /CNW/ - A ScotiaGold Passport VISA Cardmember drove off in a brand new car by redeeming her Scotia Rewards points to fully cover the cost of her brand new 2007 Mazda3 Sport GT. The cardmember from Calgary, Alberta, is the first person to redeem her Scotia Rewards points for the ultimate in customizable travel rewards - her own car! Scotiabank teamed up with Mazda Canada Inc. in October 2006 to offer ScotiaGold Passport VISA Cardmembers a new and innovative travel redemption opportunity beyond just air fare, rail, cruises, hotels and packages. Scotia Rewards points can be used toward the purchase or down payment of any Mazda vehicle, Genuine Mazda Service, Parts and Accessories. This redemption opportunity makes it easier and more affordable for Cardmembers to take off on their road trips in their own customizable Mazda vehicle. The Scotia Rewards program offers an outstanding collection of benefits to ScotiaGold Passport VISA Cardmembers, making it one of the most versatile travel rewards cards available today and the complete travel solution. Offering a wide range of rewards, from exotic travel and lifestyle rewards to exciting merchandise and charitable donations. Plus get personalized service with the Scotia Rewards Concierge Service - fulfilling an endless array of requests at no additional charge. Learn more about the exclusive travel benefits and rewards and details about the Mazda redemption opportunity at www.scotiarewards.scotiabank.com. Mazda is the sixth largest automobile company, and the third best selling import Brand, in Canada. The company is known for its outstanding vehicle dynamics, exemplified in cars like the Mazda3, MX-5 Miata and rotary engine RX-8 sports car. Mazda Canada is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has approximately 160 dealerships nationwide. Scotiabank is one of North America's premier financial institutions and Canada's most international bank. With over 57,000 employees, Scotiabank Group and its affiliates serve approximately 12 million customers in some 50 countries around the world. Scotiabank offers a diverse range of products and services including personal, commercial, corporate and investment banking. With $396 billion in assets (as at January 31, 2007), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS). For more information please visit www.scotiabank.com.
For further information: Paula Cufre, Scotiabank Public Affairs, (416) 933-1093, paula_cufre@scotiacapital.com